Rating: Yet GoMo News still can’t get the Lumia 710

Nokia has got to be desperate for headlines when it announces that its flagship W7 Mango handset – the Lumia 800, will now be available with a glossy white finish. That’s it. A new lick of paint and nothing else. Perhaps it’s harkening back to the days when Apple took the MP3 player market by storm with the iPod – whose trademark was that it was white with white headphones? Whilst this new (??) version of the 800 is set to be available in the UK next month [March 2012], GoMo News would like to point out that the Lumia 710 which was announced in October and set to become available in November [2011] still isn’t available through Orange UK – even though it is supposedly ‘coming’ soon. Nokia says it continues to break the ‘monoblock monotony’ with this latest Lumia 800 smartphone. What it needs to do is launch new W7 Mango handsets not merely tart up an old model.

A somewhat desperate sounding Ilari Nurmi, a vp for product marketing with Nokia once again claimed the Nokia Lumia 800 has received rave reviews around the world.

Around the world, eh? Then how come – as we reported here – the Lumia 800 is only on sale in 15 different countries and the Lumia 700 only in nine markets? Not exactly a global reach.

Nurmi continues, “Now in white, the Lumia 800 brings with it a more premium look and feel with its gloss finish, and is packed with power and performance underneath its sleek body.” Yeah, right.What GoMo News can’t understand is why Nokia is refusing to sell the MeeGo powered N9 when that sold half as many units as W7 Mango powered phones in the few markets where it was released.

Doesn’t make sense really. If Nokia were a car manufacturer it would be refusing to sell diesel versions of it existing models. But offering them in more colours.